Reviews as a Marketing Tool
Reviews have become an integral part of online marketing tools.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. Potential buyers do the product verification by looking at what other consumers have to say about the product. Though there are many types of reviews, Google reviews are very popular. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. What customers have to say about a company informs the actions of its potential customers. Business enterprises should take advantage of this knowledge to win more customers. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. A strategic response to a negative review on a business’s website can also help balance out the impact. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. For most applications, there are options that make it unnecessary to buy a plug-in. Google offers a plug in called Google places reviews. It can feature up to three reviews at one time. The review panel can be customized by changing some configurations and design options.
Yelp is also a famous review site.The credibility of reviews from Yelp is beyond question because of its security features. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook is also a social review site whose contents can be embedded to a website.
Beyond the three review tools covered by this article, there exist others. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.